
Campaigns1 min read
The brief is the campaign
A vague brief does not give creators freedom. It gives them no way to be right, and no way for anyone to say whether the work succeeded.
By Leah Banda · Head of Content
Notes on talent, culture, campaigns and the business of influence.

A vague brief does not give creators freedom. It gives them no way to be right, and no way for anyone to say whether the work succeeded.
By Leah Banda · Head of Content
We write when we have something worth saying. Tell us where to send it.