The business behind influence.
Celebrityze represents talent, grows creators and connects them with brands. We sit where people, culture and platforms meet — and we work on all three at once.
Built where the culture is being made.
We started on the platform side — helping people secure, recover and make money from their accounts. That work taught us something useful: the hard part was never the platform. It was the career around it.
So Celebrityze became an agency. We represent talent, build their audiences and commercial strategy, and connect them with brands who need creator-led work that performs. The platform expertise did not go anywhere — it became one of our six divisions, and it is still the reason our talent sleeps better than most.
We are African-born and globally ambitious. Our creators speak to audiences at home and well beyond them, and we hold the work to international standards because that is the market we compete in.
Four positions we hold.
Talent is a business, not a hobby
A creator with an audience is running a company. We treat it like one — with strategy, contracts, pricing and a plan for what happens after the current platform stops favouring them.
Reach is not the same as influence
Follower counts are the least interesting number in any deck. We care about whether an audience trusts a person enough to act, and we brief against that.
African creativity is a global export
We are built where the culture is being made and we work to international standards. Those two things were never in tension.
Campaigns should survive contact with reality
We only sell work we can deliver. That means saying no to briefs that do not fit the talent, however good the budget looks.
Our approach
- 01
We start with the objective
Before casting, before creative — what does this need to achieve, and how will we know it did?
- 02
We cast for fit
The right creator for the brief, even when they are not the biggest name available.
- 03
We stay in the room
Briefing, production, approvals, delivery. Strategy that nobody executes is just a document.
- 04
We report honestly
The numbers we publish are the numbers we got. If something underperformed, we say so and explain why.
Three ways in.
Creators & talent
People with an audience who want a career rather than a run of good months.
Brands & agencies
Teams who need creator-led work that actually ships, on a timeline that holds.
Partners & platforms
Organisations building in the same space who want to do something together.
To build the agency that African talent is measured against globally — and that global brands come to first when they want work that actually moves culture.
The people behind it.
Ada Okonkwo
Founder & Managing Director
Started Celebrityze on the platform-support side and built it into a management business. Still takes the difficult calls personally.
Marcus Adeyemi
Head of Talent
Runs the roster. Responsible for who we sign, what they charge and what they turn down.
Chidinma Eze
Campaign Director
Takes brand briefs from objective to delivered campaign, including the parts nobody enjoys.
Joseph Mwangi
Head of Digital & Platform
Verification, recovery and monetisation. Knows the escalation paths that actually work.
Leah Banda
Head of Content
Edits the journal and runs growth strategy for the roster.
