Insights1 min read
Follower count is not a media plan
Reach tells you how many people could have seen something. It tells you nothing about whether anyone was persuaded. Here is what we look at instead.
By Leah Banda · Head of Content
Company News
Leah BandaHead of Content1 min read
The case for a small roster
Why we represent fewer people than we could.
We are asked regularly why we do not sign more people. The honest answer is that we do not think we could do it well.
What management actually requires
Knowing a creator's business well enough to negotiate for it means knowing their numbers, their capacity, their ambitions and what they are prepared to turn down. That does not scale past a certain point without the service quietly becoming something else.
What this means for brands
When we put a creator forward, someone on this team knows why. That is the whole proposition.
Tagged
- company
- management
- roster
Leah Banda
Head of Content
Edits the Celebrityze journal and runs growth strategy for the roster.
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Digital1 min read
What creators lose when they lose an account
Losing access to a platform account is a business interruption event. Most creators only discover this after it has happened.
By Leah Banda · Head of Content
Campaigns1 min read
The brief is the campaign
A vague brief does not give creators freedom. It gives them no way to be right, and no way for anyone to say whether the work succeeded.
By Leah Banda · Head of Content