Made Here

Northbound's supply chain was genuinely a differentiator and read as boilerplate in every piece of copy they had written about it.

The problem was format, not substance.

We cast a creator whose existing work is shot in workshops, so the campaign looked like his content rather than like an ad in his feed.

The brand brief was reduced to one line: show how it is made and who makes it.

A three-part documentary series shot across two workshops, plus stills licensed for the brand's own channels and a press push around the supply-chain story.